Johnnie Walker's sustainability initiatives

Refreshing Scotland’s whisky tradition doesn’t necessarily mean changing the drink – it could also mean changing up the processes around making it, from grain-to-glass. So, what does innovation in sustainability look like?

Johnnie Walker is striding to be best in class, not just for taste, but for the environment too. From the Pulpex bottle that’s currently in development, to how Diageo has built Johnnie Walker Princes Street with sustainability principles embedded, we’re "pushing the dial" on what’s been traditional in the whisky industry.

Thanks to the team for producing this fantastic film as part of the GREAT Britain & Northern Ireland campaign, Watch the full film here